Press Release

New Partnership Announcement…

Forces Solutions enters into partnership with Forces Compare

Forces Solutions the home of “Forces Motor” Insurance has entered into a strategic partnership with Forces Compare.

The deal will see Forces Solutions become the distribution arm of Forces Compare in provision of Insurance products tailored to those who serve.

Forces Compare was founded and is run by Alfie Usher who is an ex-serving member of HM Forces. An ex-para, Alfie set up Forces Compare to provide a comparison website aimed at helping serving and former serving personnel to find competitively priced Insurance products.

Alfie recognised from his serving days that purchasing any financial services products came with complications when you served. In line with the objectives of the Armed Forces Covenant Alfie looked for ways to eliminate any disadvantages serving personnel encounter.

Alfie soon realised that insurance and finance was much more heavily regulated than he initially understood.

In addition to the red tape the insurance market is moving more into standardisation and finding “one box fits all” solutions, this means there is a shortage of demand for facilities and solutions that Alfie knew were needed.

Another contributing factor is the Military Insurer market is not as strong as it was a few years ago, in fact three of the major Military brokers were migrated into one super brand which overnight eliminated some degree of choice in a bid to monopolise and consolidate.

The key requirements for Alfie were clear, he wanted to ensure the military personnel got the best offers available on the best terms and needed to find an insurer partner that cared about our forces as much as he did.

This is where Forces Solutions came in. Forces Solutions was set up to re-dress the lack of choice and to provide some much-needed competition in the market especially Motor Insurance where until its inception was dominated by one provider.


Alfie Usher (Founder) Forces Compare commented

“When I met up the Forces Solutions team, I was amazed at how complex motor insurance was when it came to serving personnel with the various exclusions that exist in standard motor policies. We offered Car Insurance via Quotezone until it was pointed out the perils of using standard motor insurance when serving I can say it was an eye-opening experience”

He further commented “Forces Solutions have such expertise in this area and how they have got some major providers to buy into their ethos and put together some fantastic schemes for those who serve both in the UK and overseas is testament to their commitment to the Armed Forces. Forces Solutions and Forces Compare will be working together in the provision of Motor Insurance and quickly moving into working together in other products such as travel and life Insurance”


Sandip Barchha (Director) Forces Solutions commented

“This is a really important alliance, having been providing Insurance products to the Military for 12 years, I never had the chance to work closely with ex-service personnel.  When I first met Alfie, I was amazed at how much synergy there was not only between us but also in the missions of both firms when it came to proposition provision”


Forces Solutions will become the Insurance arm of Forces Compare and together both firms will work closely to ensure the best products are brought to the market which will only benefit those who serve including any reservist, veterans and their families.

To live up to its name Forces Compare will still offer great comparisons of products for those who do not serve and do not really need any special facilities.


Lea Cheesbrough (Director) Movo Partnerships commented

“This has been a great year for Forces Solutions it has come a long way in the past 6 months. This partnership and working with Alfie is great news as it allows us to work together to really help those who serve.  Alfie can apply his Military know-how and Forces Solutions can take this into the market and seek insurance solutions all to the benefit of those who need the valuable cover at prices they deserve”


If you require any further information please either visit the Forces Solutions or the Forces Compare websites.

The Forces Compare website is


#excitingtimes #workingtogether #forces #forcesmotor

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